Hardware & Software Lifecycle management platform

My Role
Lead Designer

Timeline
Dec 2024

Client
Redacted at the request of the customer

Project breakdown and process

Working directly with the CEO and his team, we unpacked their existing processes and then workshopped a streamlined solution that would save them and their customers time and money.

Research

As-Is and To-Be journey mapping

Design workshops

Benchmark against competitors in the market

Custom component library

Conceptual UI designs for the investor and customer engagements

Overview

Led a team of three designers on a design-discovery sprint for a US-based client developing a hardware and software lifecycle-management platform.

Our role was to unpack, analyse, and visualise the client’s current customer journeys, enabling collaborative ideation around how their end-to-end platform experience could be improved.

Using these journey maps and personas, we created conceptual UI mock-ups that helped the client articulate their product vision to investors and early customers. This allowed them to validate assumptions, gather meaningful feedback, and confidently plan the next phase of development.

The sprint successfully translated the client’s ideas into a tangible product direction, providing them with the clarity and tools needed to strategise and design the next iteration of their lifecycle-management platform.

This initiative resulted in a lucrative contract being signed between the client and Retro Rabbit to design further and develop the solution that would be commercialised.